So yesterday’s tip was about content marketing, and one of the things we stressed was the importance of having GOOD content to actually, er, market. If you’re going to publish content, you really need to think like a publisher, not
Do you keep hearing the phrase ‘content marketing’ and wondering what the hell it means? Perhaps also with words like ‘strategy’ or ‘management’ somewhere in the mix? Does this all sound like the equivalent of eighties yuppie speak to you?
OK so we’re not going to give away tons here – after all this is what we do for a living and our trade has taken us years to hone. And this is by no means an exhaustive list. But
What makes some content work and some not? How do you know how to communicate with your audience, whether you’re posting on social media, writing website content or making video? Have you even thought about this stuff in depth?! According
We’re going to give you a bit of advice about the content you share on your social media platforms. Firstly a bit of jargon-busting for those that don’t know; created content is stuff that you create yourself, and curated content