OK so we’re not going to give away tons here – after all this is what we do for a living and our trade has taken us years to hone. And this is by no means an exhaustive list. But
5 Content strategy predictions for 2018
Is it ok to use emojis on your business page?
You want to seem human but you still want to remain professional. So is it OK to have emojis on your business pages on Facebook and other social media platforms? In a word, yes. In fact, provided it’s appropriate and
Cross posting Instagram to Twitter
Have you noticed that if you hit the ‘share to Twitter’ button on an Instagram post that what you actually up with on Twitter is not the original fabulous image you’ve taken and posted lovingly, but a rather ugly-looking link
What is a Twitter Hour?
Twitter hours are a fantastic way to learn from the experts or to connect with your own prospective customers and are invaluable, particularly for small businesses. You might have heard of them but not really know how it works. They
Is it worth buying followers?
We’ve all been there. You have a fledgling account, you see competitors celebrating hundreds, maybe thousands of page likes, and you know it’s cheap and easy to buy followers. Good idea right? Wrong. Page likes and follows are just vanity
Instagram; the Rule of Thirds
Back to Instagram today and we’re looking at the best way to make your images look awesome. Why do you want the images to look awesome? To stand out from the competition, obviously. So, do you know about the grid?
What emotional category does your content fit into?
What makes some content work and some not? How do you know how to communicate with your audience, whether you’re posting on social media, writing website content or making video? Have you even thought about this stuff in depth?! According
How to choose your Instagram hashtags
So now you know that using hashtags is the key to getting seen on Instagram, right? Every individual hashtag you use on Instagram will make you searchable by that word or phrase, and put you in front of potential new
Use ALL of your hashtags on Instagram
If you’re using Instagram, you need to be using all your hashtags. Don’t be shy. The Insta hashtag is king/queen/slay! This is the only channel where you shouldn’t limit your use of hashtags, as this is how people will search.
Getting the best ratio of created:curated content
We’re going to give you a bit of advice about the content you share on your social media platforms. Firstly a bit of jargon-busting for those that don’t know; created content is stuff that you create yourself, and curated content