If your social media objective is brand awareness, then a great way to expand your audience is to identify your target demographic’s influencers and engage with them. It’s a bit like making friends with the cool kids in school, and
So yesterday’s tip was about content marketing, and one of the things we stressed was the importance of having GOOD content to actually, er, market. If you’re going to publish content, you really need to think like a publisher, not
Do you keep hearing the phrase ‘content marketing’ and wondering what the hell it means? Perhaps also with words like ‘strategy’ or ‘management’ somewhere in the mix? Does this all sound like the equivalent of eighties yuppie speak to you?
Much has been made recently about Instagram and the mysterious shadowban. What is it, how do you know when you’re affected and how can you prevent it? A shadow or stealth ban as we’ve seen it referred to is a
OK so we’re not going to give away tons here – after all this is what we do for a living and our trade has taken us years to hone. And this is by no means an exhaustive list. But
You want to seem human but you still want to remain professional. So is it OK to have emojis on your business pages on Facebook and other social media platforms? In a word, yes. In fact, provided it’s appropriate and
Have you noticed that if you hit the ‘share to Twitter’ button on an Instagram post that what you actually up with on Twitter is not the original fabulous image you’ve taken and posted lovingly, but a rather ugly-looking link
Twitter hours are a fantastic way to learn from the experts or to connect with your own prospective customers and are invaluable, particularly for small businesses. You might have heard of them but not really know how it works. They
We’ve all been there. You have a fledgling account, you see competitors celebrating hundreds, maybe thousands of page likes, and you know it’s cheap and easy to buy followers. Good idea right? Wrong. Page likes and follows are just vanity
Back to Instagram today and we’re looking at the best way to make your images look awesome. Why do you want the images to look awesome? To stand out from the competition, obviously. So, do you know about the grid?