Instagram users may have noticed an addition this week; you now have the option to follow hashtags as well as people. Top posts and videos containing that hashtag will then start to appear in your feed in the same way
Ever wondered why you’re spending valuable hours posting on social media and just getting nowhere? If that’s all you’re doing, then you’re missing a vital piece of the puzzle. Social media is just that; social! And you need to be
If your social media objective is brand awareness, then a great way to expand your audience is to identify your target demographic’s influencers and engage with them. It’s a bit like making friends with the cool kids in school, and
So yesterday’s tip was about content marketing, and one of the things we stressed was the importance of having GOOD content to actually, er, market. If you’re going to publish content, you really need to think like a publisher, not
Do you keep hearing the phrase ‘content marketing’ and wondering what the hell it means? Perhaps also with words like ‘strategy’ or ‘management’ somewhere in the mix? Does this all sound like the equivalent of eighties yuppie speak to you?
Much has been made recently about Instagram and the mysterious shadowban. What is it, how do you know when you’re affected and how can you prevent it? A shadow or stealth ban as we’ve seen it referred to is a
You want to seem human but you still want to remain professional. So is it OK to have emojis on your business pages on Facebook and other social media platforms? In a word, yes. In fact, provided it’s appropriate and
Have you noticed that if you hit the ‘share to Twitter’ button on an Instagram post that what you actually up with on Twitter is not the original fabulous image you’ve taken and posted lovingly, but a rather ugly-looking link