How to create a decent video marketing campaign without blowing your budget
Unless you’ve been lost in the desert for years you probably know that with content marketing, video is increasingly where it’s at. But how can [...]
Are you playing roulette with your social media content?
Before you start any social media activity, you need a well-planned strategy to hit your targets. Otherwise you might just as well be chucking darts [...]
What legal recourse do you have if someone bad-mouths you on social media?
In an age where everyone can have their say online, how do you protect your brand or business from the keyboard warrior? Paralegal Amanda Hamilton [...]
Social media for business – what am I doing wrong?
Social media is a great way to market your business for free, but it’s getting tougher all the time. Here’s five ways to beat the [...]
Facebook algorithm changes – should businesses be worried?
We’re guessing you’ve already heard about the changes to Facebook’s algorithm and depending on what you’ve read, you’re either freaking out or making tea and [...]
Instagram breaking news – follow the hashtag
Instagram users may have noticed an addition this week; you now have the option to follow hashtags as well as people. Top posts and videos [...]
Putting the ‘social’ into social media
Ever wondered why you’re spending valuable hours posting on social media and just getting nowhere? If that’s all you’re doing, then you’re missing a vital [...]
Engaging with influencers
If your social media objective is brand awareness, then a great way to expand your audience is to identify your target demographic’s influencers and engage [...]
Beware the Instagram shadowban!
Much has been made recently about Instagram and the mysterious shadowban. What is it, how do you know when you’re affected and how can you [...]
Is it ok to use emojis on your business page?
You want to seem human but you still want to remain professional. So is it OK to have emojis on your business pages on Facebook [...]