Content audits are vital. And really, you should be doing them regularly
But hey, we know how hard it is to keep on top of it, right? So we’re here to help, whether it’s a condensed audit or the full comprehensive. Done right, a content audit is the thing that keeps your site, your social and your SEO in great condition. Not to mention checking in with your brand identity.
Our content audit will take you back to basics; Insightology, your brand identity, full sweep through your site and hey, let’s have a look at all that offline stuff too. We revisit old content that could be given a polish, identify where some SEO magic could happen, and …
Boom. Suddenly you’ve got the tools to ensure your content marketing can really razzle dazzle.
This could be a content strategy from scratch – or it could just be a case of revitalising your existing content. We’ll have a nose at the your traffic stats, your web content and a bit of a look at your social media channels. And then we’ll go about fixing it if you like. Get in touch if you’d like to know more.
What do you need help with?
- When was the last time you had a good hard look at your content, across all your channels?
- Have you even considered what your user experience – your UX – is on your site?
- What about your purchase journey? The customer experience? CX is just as important as UX.
- And we mean offline as well as digital. This could be your corporate brochures and business cards just as much as your website or social media content
- Does your content appeal to your target audience?
- Is it high-quality, engaging and SEO-friendly?
- Do you have an archive of blog posts that you don’t know what to do with? There’s magic in them there hills
- Is your content representative of your key goals?
- Are you aware of what your competitors are doing?
- Is your content increasing brand awareness, loyalty and advocacy?
How we can help
- Your personal account manager will apply some Insightology, and understand your business
- We perform a detailed audit of your content, and come back to you with a jargon-free report
- Your audit includes SEO assessment, a full site map analysis, information architecture and content hierarchy.
- We also delve into meta data – topics, tags, categories and links
- Analysis of the results means we can outline a great content strategy for you
- And we’ll give you an advice bundle of great ideas, content suggestions and hacks
- Need new content? We can blog, rewrite your entire site, or simply work on your social media
- We can rework old copy and blog posts to improved search engine optimisation
- We’ll offer practical, expert guidance on how to produce, curate, distribute and amplify your content
You can’t really start to market yourself or your products and services unless you know where you’re going with your content.
Take a step back, look at the bigger picture. Is your content doing what you want it to do?
Get some insight. Get in touch