Content marketing, not copywriting
There’s a difference between copywriting and content writing. Copywriting is about sales and promotion. Content marketing is about a deeper connection.
Content marketing is about building a relationship with your audience. It’s a long-term, slow burn kind of love. It’s about education, entertainment – and it’s about your clients growing to trust your brand.
It’s your blogs, articles, newsletters, videos, social media, podcasts. It’s where you need magic words, not dynamic sales copy. Content marketing reflects your values, and keeps you in touch with your customers.
Get a little content love in your life.