Content marketing, not copywriting

There’s a difference between copywriting and content writing. Copywriting is about sales and promotion. Content marketing is about a deeper connection.

Content marketing is about building a relationship with your audience. It’s a long-term, slow burn kind of love. It’s about education, entertainment – and it’s about your clients growing to trust your brand.

It’s your blogs, articles, newsletters, videos, social media, podcasts. It’s where you need magic words, not dynamic sales copy. Content marketing reflects your values, and keeps you in touch with your customers.

Get a little content love in your life.

Could your content be better?

  • Is your content too focused on promotion and driving sales?
  • OK we’re being polite. Is your content all about you, you, you – and what you do?
  • How’s your social media looking?
  • Do you have a clear content marketing strategy?
  • Is your content credible, engaging, and informative?
  • Do you stay in touch enough?
  • Are your customers loyal to your brand?

How we can help

Create content that’s going to start build relationships. Content that’s going to have people talking about you. Build trust in your brand, and stay in front of your customers.

Find out how we can help with your content marketing strategy.

More ways we can help you with content