Traditional marketing is telling everyone you’re a rock star.
Content marketing is showing it
Brands often make the mistake of focusing their content on the hard sell, constantly talking about what they do, or what they’re selling.
Is that fun for the user? Does it make for a good read? No! It’s boring!
Businesses who relentlessly broadcast are missing the point. Content marketing should be engaging and educational, not promotional.
It can generate interest in your brand, and drive relevant traffic to your website. It’s about building a relationship. Good content marketing is understanding what your customer cares about, and using this to engage them. You’ll earn trust and build loyalty, and elevate your brand from a ‘meh’, to a must-have.