Fail to plan, plan to fail
It’s best to run a content audit before starting this but hey, it’s up to you if you just want to steam ahead – we’ll make it work.
Content applies to any tangible media that you own – so that’s words, pictures, infographics, printed materials, downloads, podcasts, ebooks, videos and more. Whatever you’ve got, you need to get it out there.
Reaching the right people and personas, defining your goals, generating content ideas, choosing your platforms, and publishing and sharing are all part of your strategy.
What do you need help with?
- Do you have clear goals and targets for your business?
- Do you have a clear content strategy and calendar?
- Who and where are your customers, and how are you going to reach them?
- What forms does your content take? Are you thinking just words? Or maybe videos, storytelling, blogging or something in print?
- Have you considered alternative types of content, and alternative platforms?
- Are you using the best content channels for your business and your target audience?
How we can help
- First things first – let’s do an audit of your content.
- We’ll use our Insightology tools to identify who your customers are and how best to reach them
- We’ll perform keyword research and brand analysis, and identify the RIGHT type of content for your brand and business
- Our jargon-free report will contain clear action points for improving your content
- We’ll work closely with you on brainstorming ideas and creating a clear content strategy and content calendar
- Hey if you need us, we’ll even work on that content with you!
You know what makes us stand out? We’re not just marketing bods, we’re experienced writers, journalists and social media experts. If you want a decent content strategy, you could do a lot worse than asking us for some pointers.
If you’d like to take advantage of our extensive knowledge and insight to create a clear content strategy for your own business then get in touch.