This is your chance to have a real conversation with your customers
Content marketing and social media content are different animals really. Social media has such immediacy – it’s how you talk directly with your followers, and it’s live, and it’s constant. And you need to keep on top of it once it’s rolling, or risk losing your audience.
Like any content, you need clearly defined goals, but you also need to understand the different social media channels, and who uses them.
As with all content strategies, your social media activity should be planned and scheduled, so you’re up to date and active. Having outdated social media content is worse than having no content at all. Trust us.
Getting it right on social media takes skill and consideration – which isn’t always easy when you need to respond quickly. But with a killer social media strategy and well-planned content, you’ll rock it, don’t worry. With a bit of help from us, naturally.