A picture says a thousand words; a video brings it to life
Video is the one to watch, literally. Anyone taking any kind of interest in content marketing will know that video is becoming a priority for most users, and most brands. It’s dynamic, emotional content that stands out, particularly in social media feeds, and 92% of mobile video viewers like to share them with other people. Who doesn’t want that kind of visibility?
Producing videos as part of your content strategy needn’t be costly. They don’t have to be over-complicated, nor do they need to be Hollywood quality. A video is the most effective way to humanise your brand, to tell a story in a format that’s easy to digest and share.