What is digital marketing?

In short, digital marketing is exactly what it sounds like – marketing done on the internet, or via electronic device.

This could be as simple as creating and sharing great content via your website, blog posts and social media, or it could be through paid search, pay-per-click (PPC) or SEO methods.

It can also be email newsletters, infographics or online brochures – you get the picture. It could even be SMS, although really, euuww.

Wherever you are, you now have the means to reach a global audience – how can you do the best digital marketing with the resources you’ve got?

Chat to us for a start, let’s see what we can do to help

What do you need help with?

  • You’re unsure about your marketing goals and KPIs
  • Maybe you need a lot more regular, fresh content for your channels
  • Do you want to improve your search engine visibility?
  • You have a customer database but aren’t sure how, when and how often to hit them up with newsletters etc
  • Social media could be better, especially around the consistency and probably the advertising results
  • Is your website content SEO-friendly?
  • How are people finding your website?
  • You want to be a voice of authority, and a brand that clients can trust

How we can help

  • We’ll put together a clear digital marketing strategy with your target audience in mind
  • Using our unique Insightology tool, together with analysis, data and content marketing expertise, we’ll help you improve your online visibility, and encourage brand engagement and loyalty
  • Our content marketing experts and SEO-savvy writers can create website content, blog posts, email newsletters and social media posts that use your unique brand tone of voice
  • We can support this keyword-rich content marketing with PPC and digital advertising

Personalisation, conversational commerce and content, social stories, video marketing, micro-moments, voice search…

If just reading that list makes your head spin, you probably need to talk to us

Get in touch here

More ways we can help you with marketing