Insightology is the foundation on which our clients’ marketing success is built

Without insight, you cannot market effectively, whether you’re engaged in traditional or digital marketing

If we had a quid for every client we’ve had who totally gets the power of content, and really wants to market their business, but can’t define who their customer is – well, we couldn’t exactly retire. But we could definitely have a nice holiday.

It’s vital that you understand your target audience, and it’s vital that you understand your own brand too.

We developed our own unique, powerful methodology – Insightology. Put simply, it gives you valuable insight into consumer behaviour, so that you can understand exactly who your customers are, and how to reach them. And gives you the tools to understand and build your own unique brand identity too.

What do you need help with?

  • Do you have clear insight into your demographic and their behaviours?
  • Who are you targeting with your digital marketing?
  • Are you doing stuff like posting random content, boosting posts without defining your audience? If so, stop it now!
  • Can you identify the key touch points in your customers’ online journey? And be there at every turn?
  • What do your customers actually want? And do you actually have it?!
  • Perhaps your own brand needs work – do you know how the outside world perceives your business?
  • You’d like to find new customers, but don’t know who they are, or where to find them
  • Social media – have you any clue where your target clients hang out? What the look at? What interests them?

How we can help

  • Let’s really start to understand your products or services, and drill down into who and how you need to target
  • We use a combination of analytics, data, consumer behaviour patterns, and some good old-fashioned human analysis
  • Establishing your target audience is a great start, but let’s also look at you. How’s your shopfront, your branding?
  • We can help you get into the mindset of your customers, pitch at them just right
  • We’ll establish who your audience is before you commit to any campaigns or strategies. You have to start at the start
  • You’ll get clear guidance on your branding, your audience and suggestions on next steps in your content marketing
  • We’ll get your content back on track, making sure everything you post is on-brand, consistent and relevant

Don’t run before you can walk

Insight is a powerful thing, and Insightology gives you and your business the tools to make your content marketing strategy precisely targeted.

Interested? Get in touch with us here.

More ways we can help you with marketing