What exactly is social media strategy and why do you need it?
Is this you? You’ve got a website, have a Facebook page; maybe you boost the odd post because Facebook tells you to; maybe have a Twitter account, as well as LinkedIn, possibly Instagram… maybe even a YouTube channel, after all why the hell not? But you have no clue what you’re doing, and you forget to post on at least half of them, most of the time.
Don’t worry, you’re in the majority. But this is not going to drive great results for you. Honestly.
Having a clear strategy for your social media is vital. That means setting achievable goals, understanding your audience, setting up the accounts effectively and planning the execution of your content.